Why we produce in Benin
When a customer discovers a Rosyne Club garment for the first time, they usually notice a silhouette.
Pants with generous volumes.
An oversized cut.
A fabric that catches the eye.
A construction detail that sets the piece apart from others.
What he does not immediately see is everything that preceded this moment.
The discussions around a prototype.
The adjustments made in the workshop.
The fabric trials.
The hours spent searching for the right balance between movement, comfort, and structure.
And above all, the women and men who bring each garment to life.
Because the story of a Rosyne Club piece does not start in a store.
It begins in Cotonou.
A story built between three cities
Rosyne Club was born in Benin.
Since its beginnings, the brand has built its identity between three cities, each occupying an essential place in its story: Cotonou, Montpellier, and Paris.
Cotonou is the heart of our production.
It is where materials are selected, prototypes are developed, and garments take shape.
Montpellier is the city that hosted our first store.
It is where Rosyne Club met its first customers, built its community, and began to assert its vision.
Paris now represents a broader opening.
A space for dialogue with an international creative scene, where our collections continue to evolve and meet new perspectives.
For us, these three cities are not successive stages.
They form the three pillars of the same story.
Staying close to those who make
In the fashion industry, it has become common to design a collection in one country and produce it thousands of kilometers away from those who imagined it.
We have chosen a different path.
Producing in Cotonou allows us to stay close to the people who make our clothes.
We can observe the first prototypes.
Testing the volumes.
Modifying a cut.
Adjusting a finish.
Talking directly with the artisans who create each piece.
This closeness deeply influences the way we work.
Because a garment is never simply made.
It constantly evolves until it finds its balance.
The workshop as a true creative space
We often imagine that a garment is born on a blank sheet.
In reality, much of its identity is built in the workshop.
When a new piece is developed, several versions may be needed before achieving the desired drape.
A few centimeters can completely change the perception of a silhouette.
A different material can transform how a garment moves with the body.
At Rosyne Club, these adjustments are an integral part of the creative process.
When Jamal Chleuh imagines a new silhouette, the work never stops at the drawing.
The workshop becomes a place of constant dialogue between the idea and its realization.
This is where the collections truly come to life.
The hands behind every garment
Before reaching the store, each piece passes through many hands.
The pattern making.
The cutting.
The assembly.
The adjustments.
The finishes.
Behind each of these steps are women and men whose expertise is essential to the garment’s final quality.
Their work does not always appear on a product sheet.
Yet, it is present in every detail.
In every seam.
In every volume.
In every finish.
We believe these gestures deserve as much attention as the garment itself.
Kanvô: between memory and contemporary creation
Some materials already carry a story even before becoming a garment.
Kanvô is part of these.
Deeply linked to Benin’s textile history, it represents much more than just a material for us.
We do not aim to reproduce the past.
We seek to engage in dialogue with it.
Through contemporary silhouettes.
Freer volumes.
New interpretations.
The garment then becomes a meeting point between heritage and creation.
Producing to create better
Producing in Cotonou is not just a manufacturing decision.
It is also a creative decision.
Being close to the workshop directly feeds our way of imagining the collections.
An idea can be born around a fabric.
A detail noticed during a fitting can change an entire silhouette.
A discussion with the team can open up a new creative direction.
At Rosyne Club, creation and production are never separate.
They move forward together.
A return to the origins
The year 2026 marks an important milestone in the history of Rosyne Club.
After growing between Benin, Montpellier, and Paris, the brand opens its own store in Cotonou.
For us, this opening has a special meaning.
Because it doesn’t simply represent a new point of sale.
It represents a return.
A return to the city where it all began.
The city where our first fabrics were chosen.
The city where our first ideas took shape.
The city where our workshop still makes every collection today.
For several years, Rosyne Club has grown far beyond Cotonou.
But we have always considered that our story remains deeply connected to this city.
Opening our own store in Cotonou creates a more direct link between those who make the clothes and those who wear them.
It allows our customers to discover Rosyne Club creations as close as possible to their origin.
It’s also a way to reaffirm our commitment to the creative ecosystem that has supported the brand since its beginnings.
More than a production choice
We are sometimes asked why we produce in Cotonou.
The answer is ultimately simple.
Because that’s where our clothes come to life.
Because we believe in the value of artisanal work.
Because we want to stay close to the people who make our creations.
Because we consider production an integral part of the creative process.
And because beyond the clothes, Rosyne Club seeks to build something more lasting than a collection.
A relationship between places, materials, know-how, and people.
Today, as Rosyne Club opens its own store in Cotonou, this story takes on a special dimension.
The city where our clothes are made also becomes one of the places where they are presented and shared.
For us, it’s not just a new step.
It’s a return to the origins.
A way to remind that every collection, every silhouette, and every Rosyne Club garment finds its source in the same place:
where it all began.