Nearly 200 models at the Ganhi market: Rosyne Club brings Cotonou to the runway

On November 1, 2026, Rosyne Club held an open casting at Ganhi Market in Cotonou. Nearly 200 participants dressed in white walked between the stalls, watched by vendors and passersby.

Pineapples, mangoes, women vendors behind their stalls, and in the midst of it all, nearly 200 models and aspiring models dressed in white, with a number pinned to their chests.

On Sunday, November 1, Ganhi Market in Cotonou hosted a casting organized by Rosyne Club. Participants walked beneath the large roof structure, crossed the walkways, and made their way through the market’s usual activity.

No enclosed venue or purpose-built runway. The casting took place among the vendors and visitors.

Why Ganhi Market?

For Jamal Chleuh, who co-founded Rosyne Club with Gildas, the idea was to open the casting to as many people as possible and meet Beninese talent in the heart of their city.

“We wanted this casting to be open to everyone, right in the heart of Cotonou, where life is happening. Because fashion is about more than just clothes. It comes to life through the people who wear them. They’re the ones who bring it into being. They’re the ones who represent us.”

Nearly 200 people showed up to try their luck and get noticed by the brand, which is planning several fashion events for 2027.

The event also gave Rosyne Club the opportunity to meet new faces in a city where the brand has a boutique and a production workshop employing more than 30 people.

Brut Afrique features the casting

On November 10, 2026, Brut Afrique published a video about the event, titled “Benin: Models Walk Outdoors in a Market.”

The feature looks back at this special day, with participants dressed in white, the market aisles transformed into a runway, and women vendors watching from the front row.

Watch the Brut Afrique feature

Photos from the casting are also available on our YouTube channel.

To wrap up, we’d like to share the words Jamal Chleuh addressed to the participants after the day’s events:

“Thank you for coming. Thank you for your patience, your elegance, and your courage. The first step is always the most beautiful.”